Planning and gathering a client's brief involves understanding the client's needs and objectives. This includes gathering the client's ideas and expectations, understanding the project scope and timeline, and gathering any background information or research that may be necessary. The brief should also include the desired outcomes and any specific requirements the client may have. Once the brief is gathered, it can be used to create a plan for the project, which will help ensure that the project meets the client's expectations..

At this stage we mutually decide the overall look, feel and start working on the project. It includes the colors, fonts, images, modeing and other elements used in the design. It also includes the overall layout and structure of the design. The look and feel of a design can help create an emotional connection with the user and can influence how they interact with the design.

Once all the approvals have been obtained and the project is deemed successful, the files should be shared with the client. Depending on the project, this could include source code, design documents, user manuals, and other materials. It is important to ensure that the client has all the necessary materials to use the product or service.

Follow-up can include checking in with customers to ensure their satisfaction with the service they received, addressing any additional questions or concerns they may have, and offering additional support or resources.